About RevAssembly
Built from inside the revenue system.
RevAssembly is an operator-led GTM practice built around a simple idea: growth gets more predictable when revenue teams connect strategy, process, data, systems and execution instead of optimizing each function independently.
Founder / Operator
Joe Lombardo
Joe has spent nearly two decades operating across Revenue Operations, Sales Enablement, Customer Success, BI, PLG, M&A integration and executive GTM leadership.
His work has ranged from enterprise sales planning and forecasting to rebuilding sales processes, launching new GTM motions, integrating acquired products, building analytics and automation teams, and helping leadership teams turn growth targets into operating plans.
RevAssembly is where that experience gets turned into practical frameworks and working models for revenue leaders.
Where the experience comes from
Revenue Operations
Planning, forecasting, territories, coverage, systems and operating cadence
Sales Enablement
Value-based selling, Command of the Message, MEDDPICC, onboarding and deal inspection
Data + BI
Revenue intelligence, analytics, data models and executive reporting
GTM Expansion
New products, new segments, PLG, sales plays and commercial operating models
M&A Integration
Bringing acquired products, teams, personas and GTM motions into a broader platform
AI + Automation
Practical applications of AI across customer intelligence, research, workflow automation and operating systems
Strategy has to survive contact with the operating model.
RevAssembly is intentionally operator-led. The goal is not to produce frameworks that only work in a presentation. The work should survive real pipelines, real hiring constraints, messy data, cross-functional ownership and changing targets.